YSL's Rouge Pur Couture The Mats lipstick in shade 205, affectionately known as "Prune Virgin," has achieved cult status. For $36.00, this deep, richly pigmented plum offers a unique balance of sophistication and edginess that continues to captivate makeup enthusiasts. This article delves into the nuances of this iconic lipstick, exploring its texture, finish, longevity, shade variations, and overall place within the broader YSL Rouge Pur Couture The Mats collection. We'll also examine what makes it so popular and discuss some styling tips to help you make the most of this versatile shade.
Unpacking the "Prune Virgin" Enigma:
The name itself is intriguing. "Prune Virgin" evokes a paradox – the dark, almost brooding depth of a prune juxtaposed with the unexpected freshness implied by "virgin." This duality reflects the lipstick's unique personality: it's a bold statement, yet surprisingly wearable. The shade is far from a typical "plum" – it leans deeper, darker, and more complex than many other plums on the market. It avoids being overly goth or vampy, instead maintaining a certain elegance and refinement. This is largely due to its unique undertones, which we'll explore further.
The Rouge Pur Couture The Mats Collection:
Prune Virgin sits comfortably within YSL's highly regarded Rouge Pur Couture The Mats line. This collection is celebrated for its intensely pigmented, matte finish lipsticks. The formula is designed to be comfortable despite its matte nature, avoiding the dryness and cracking often associated with other matte lipsticks. The key is the careful balance of pigments and emollients, resulting in a smooth, velvety texture that feels luxurious on the lips. The packaging, a classic YSL design with a sleek gold casing, adds to the overall feeling of high-end luxury. The weight and feel of the lipstick tube alone communicate quality and sophistication.
Exploring the Shade: More Than Just Plum
While categorized as a plum, Prune Virgin is more than just a simple plum shade. Its complexity lies in its undertones. It possesses a subtle hint of brown, preventing it from appearing too cool or too bright. This brown undertone grounds the shade, adding depth and preventing it from washing out various skin tones. Depending on the lighting and the individual's skin tone, subtle hints of mauve or even burgundy can also be perceived. This multi-faceted nature allows Prune Virgin to be surprisingly versatile, working well with a wide range of skin tones and makeup styles.
Texture and Application:
The Rouge Pur Couture The Mats formula is known for its creamy application despite its matte finish. Prune Virgin is no exception. The lipstick glides on smoothly, providing full, opaque coverage with a single swipe. While it sets to a matte finish, it avoids feeling drying or uncomfortable. The texture is velvety soft, and the pigmentation is so intense that even a light application provides a noticeable impact. This makes it perfect for those who prefer a bold lip but don't want to deal with the potential messiness or difficulty of application that can come with other matte formulas.
Longevity and Wear:
The longevity of Prune Virgin, like other lipsticks in the Rouge Pur Couture The Mats line, is impressive. With proper application, it can last for several hours without significant fading or feathering. While eating and drinking will naturally cause some transfer, the color remains remarkably vibrant and long-lasting. This makes it an ideal choice for those who want a lipstick that can withstand a busy day or evening. Touch-ups may be needed, but the ease of application ensures that this is a quick and simple process.
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